Hello!

I’m Dana! Owner and stylist of Studio 31:13! I’m SO happy that you’re here!

My Career Life

I started my career as a stylist at a charming little Aveda salon in West Bend, which was located in a beautifully renovated church. I began as a full-time apprentice while attending beauty school one day a week at Moraine Park. I’m so grateful that I had the opportunity to start my career with hands-on, one-on-one training from my boss! That experience taught me so much about real life behind the chair—far beyond what traditional beauty schools focus on, which is mainly preparing students to pass state board exams.

I was blessed to work at that salon for a few years until I started a family. At that point, I took a break from my career to stay home and raise my babies, returning to work after a year following the birth of my second child. I then joined Kohler Waters Spa as a stylist and nail technician, where I fell in love with the hospitality industry and learned so much.

In 2013, I took that knowledge and experience and opened my own independent business—and I haven’t looked back since! (The name “Studio 31:13” comes from one of my favorite Bible verses, Proverbs 31:13, and the number 13 symbolizes the year I launched my business.)

What I love most about being an independent stylist is having the freedom to use a variety of color and product lines to best suit ALL of my guests’ unique needs. But more than anything, I cherish the deep-rooted connections I build with my clients—that’s what truly fills my heart!

My Personal Life

I am a happy wife of 15 years, and my husband and I have been blessed with two wonderful daughters who keep us very busy with youth sports! Our girls are involved in downhill ski racing, mountain biking, cross-country running, track and field, and guitar playing—so life is always an adventure!

As a family, we love traveling together, but we also enjoy finding balance by relaxing at our country home on 3.5 acres.

I can’t wait to connect with you! Please reach out to me with any questions (262) 707-6602 or schedule your desired appointment through my online booking website.

See you in my chair!

Xoxo, Dana